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Boulder Tire wants to be your tire store and a whole lot more, but we certainly understand the allure of big box chains and online tire sellers. These big players have big advertising budgets and make lots of fancy promises about fast delivery and amazing prices. Yet, we think a local tire dealer is still by far your best choice when shopping for a new set of shoes for your vehicle. Here are a few reasons why.

When you visit a giant corporate box to purchase tires you will often be helped by counter staff with no practical tire experience. They will simply look up your car in a database, read you off a list of available tires for your car and make you choose based on little more than price alone. Big box retailers tend to carry the very least expensive, lowest quality tires from companies you've never heard of to entice price conscious buyers. Move up to their name brand offerings and the price advantages quickly disappear.  If you decide to hand these folks an order you risk a tire installation with a service worker with the same lack of experience as the tire cashier. We are not saying these folks are not good people, we are simply saying that on average these folks are not experienced tire people. 

WE are experienced tire people.

With online tire shopping, the issues at hand magnify. Tires purchased online may be perfectly fine, but they may also be seconds, blems, or previously mounted returns. Ratings and reviews are provided by strangers and may not be as accurate as they seem. The truth is, we don't know where your online tires are coming from and neither do you! Nearly every tire purchased online is shipped with a label taped right to the tire with no container to protect it from damage along the way. And don't forget, when you receive those online bargains you still have to pay a local service to put them on your car, truck or SUV. By the time you add up quality concerns, delivery time, shipping cost, installation cost and the lack of a local friend in the business if something goes wrong chances are you haven't saved any money but you have added a lot of grief.

Local tire service centers are generally owned by a member of your community.  Boulder Tire, for one, is owned by a local master technician and staffed by experienced local tire professionals from the service advisors at the counter to the certified technicians in our state-of-the-art shop. We will help you choose a brand name tire based on a number of variables including your vehicle specs, tire type, driving style and budget. Our tire selection is headlined by names you trust like Goodyear, Michelin, Cooper and more. We have tires to fit your budget, schedule, and performance and durability goals.

Once we help you choose the proper tires, they will be professionally installed using state-of-the-art equipment and tools.  You will drive away knowing you have the right tires and a trusted place to go with questions or issues;  a place where a knowledgeable person who cares about you and your car will be happy to help. 

And don't overlook the good your money can do when it stays where you live. We don't have a corporate vault or web store housed in some far away city. Instead, we have a nice, clean storefront full of folks from around these parts. Keeping your business in town means keeping your dollars in town bringing jobs to area professionals and helping fund community events and organizations that add to our local quality of life. 

In the end, even if you end up with the exact same tire from a corporate giant you still won't have the satisfaction you get from supporting the local community.

The next time you need tires call or walk into our clean, convenient Boulder Tire store on Arapahoe Avenue and get all the quality, service and attention that only a local tire retailer can provide. We look forward to meeting you!